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BMW Shifts Marketing Spend To Esports With Eyes On Tomorrow’s Drivers

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Home Blogs > Business
Apr 16 '20 | By CEO | Views: 43 | Comments: 0

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BMW is making a monumental shift in their global marketing budget with a move into esports, partnering with the world's most successful and popular gaming companies: Cloud9, Fnatic, FunPlus Phoenix, G2 Esports and T1.

Source: https://www.forbes.com/sites/sportsmoney/2020/04/16/bmw-shifts-marketing-spend-to-esports-with-eyes-on-tomorrows-drivers/

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